In this engaging 8-part series, Editor-in-Chief of Emerald Emerging Markets Case Studies, Dr Jyoti Bachani advises authors on the preparation of teaching cases for international dissemination amongst educators worldwide.
The videos were shot during a session delivered at the All India Management Association, Delhi in 2012.
Dr Jyoti Bachani is Assistant Professor on the Graduate Business Program at the School of Economics & Business Administration, St Mary's College, California.
Dr Bachani's main research interests lie in strategic change and the management of technology. Through research, case-writing and simulation-building Dr Bachani tackles the dynamic interplay between individuals and their evolving technological environments.
Dr Bachani is Editor-in-Chief of Emerald Emerging Markets Case Studies, a board member of North American Case Research Association and Past President of the Western Casewriters Association. She has professional experience as a Strategy Consultant and has been a Fulbright Senior Research Scholar at the Management Development Institute, Gurgaon, India.
What exactly is a case study? In this video Jyoti explains that the definition of a business case study varies depending on who you ask. Jyoti looks at the question from an academic perspective, but identifies that there are different types and distinctions between them are important.
Here Jyoti explains what teaching cases are and the importance of them fitting into the curriculum. They should include key lessons that can be learnt from analysing them. Jyoti explains that they must be contemporary and therefore frequency of publication in this area is essential.
Jyoti explores reasons to write a case study, explaining that you must be devoted as it is a "labour of love." The case should also be interesting and have implications for the reader. Other attributes of a good case include being unique and transferable.
This video warns of the issues that one might be faced with when writing and trying to publish a teaching case. Jyoti warns of companies that use writers for public relations mileage, and explains that academics must be proactive in exercising their academic freedom.
Jyoti explains the importance of a process and of testing the work in a classroom environment. It is extremely important to find support, and colleagues who will be willing to read your case and give feedback. Setting realistic deadlines for the writing process is highly recommended.
A good teaching note is crucial for teaching cases. It is advisable that the author has tried and tested the case in class before submitting it for publication. Reviewers will consider carefully the quality of the teaching note when deciding whether to publish a recommend a case for publication.
Jyoti explains the importance of reviewing in the quest to get published. She explains what you can learn from reviewing and how it can help an author.
This video explains the peer review process and how it works in practice. Jyoti gives advice on how to take feedback from a reviewer and how to work with it to improve your case.