EmeraldInsight

Marketing

eJournals collection


A leading library of 23 marketing journals reporting on the key developments in marketing theory and practice for over 50 years.

Featuring the latest thinking from globally recognized authors, including Philip Kotler, Jagdish Sheth and Christian Grönroos, this collection advances into new areas such as sports marketing, Islamic marketing and social marketing.

With ten titles accepted in JCR®, 91% ranked by Scopus and 4.9 million downloads in 2016, the journals in this portfolio boast both quality and relevance.

Coverage of emerging topics

  • Branding
  • Business-to-business marketing
  • Consumer behaviour
  • Corporate communications
  • Corporate communications
  • Fashion marketing
  • Financial services marketing
  • Global marketing strategy
  • History of marketing
  • International marketing
  • Multi-channel marketing
  • Non-profit marketing
  • Retailing
  • Services marketing
  • Sponsorships/endorsements
  • Sports marketing

Journals

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Dr. Christian Grönroos.


One of Emerald's most esteemed and popular authors, Dr. Christian Grönroos, is Professor of Service and Relationship Marketing at Hanken School of Economics in Finland. His latest article appears in the Journal of Business & Industrial Marketing.

Further information

Please contact us if you would like more information about Emerald's Marketing eJournal Collection.