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Image: Spanish Journal of Marketing-ESIC.

Spanish Journal of Marketing - ESIC

ISSN: 2444-9709

Content: Table of Contents
Logo: ESIC Business & Marketing School.


Information: Journal information  |  Editorial Team  | Author Guidelines
This journal is owned by ESIC Business & Marketing School, AEMARK (Asociación Española de Marketing Académico y Profesional), & delivered by Emerald Publishing Services

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The Spanish Journal of Marketing – ESIC (SJME) is a double-blind peer-reviewed journal with an international vocation and welcomes manuscripts of authors all over the world. SJME publishes every year two regular issues (April and August) and a Special Issue (December) on a topic of particular interest for the journal audience.

The SJME, formerly named Revista Española de Investigación de Marketing ESIC, has been published periodically since 1996 with the support of AEMARK (Spanish Association of Academic and Professional Marketing) and ESIC Business & Marketing School. The journal is published by Emerald since 2018 and it is published fully in English since 2016.

SJME has a very rigorous evaluation process and its main objective is to encourage debate and to promote the publication of the latest trends in research in the area of marketing. Works submitted must be prepared in accordance with the highest standards of quality. Manuscripts must be clear, concise, and logical. The use of professional editing services is highly recommended for non-native English speakers.


The journal audience includes academics, students and professionals active in research in marketing in Spain, Latin-America and worldwide interested in the aforementioned contributions.

Aims and scope

Expected manuscript profile

SJME is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches. New methodologies and techniques are particularly appreciated.

SJME welcomes a wide array of original contributions (quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc.), as well as research that cross the frontiers between marketing and other related areas. Submitted manuscripts can be focused on Spanish, Latin-American, but also any other relevant market.

Agenda for Future Research

Considering the interest of the SJME for unique and novel contributions on the frontier of knowledge, this section aims to create a space for critical reflection of new directions in which future specialized research in the marketing field should advance. The Agenda for Future Research section welcomes contributions outlining emerging opportunities in the marketing discipline derived, for example, from changes in consumers' behaviour. New challenges in this evolving field might be also addressed. In sum, this section aims to propose new research avenues for marketing academics in order to inspire future research agendas. Leading researchers in the marketing discipline, either alone or in collaboration, are highly encouraged to contribute to this Agenda for Future Research section. Due to the particularities of this type of contributions, no restrictions on manuscript structure apply.

Peer review

SJME operates a double blind peer review model. All articles undergo an initial assessment by the journal editor. If they are considered suitable for peer review, articles will then be a reviewed by a minimum of two external reviewers to assess its suitability for publication. Final responsibility for editorial decisions rest with the journal editor.

Open access

SJME is an open access journal: all articles will be immediately and permanently free for everyone to read and download. Authors do not have to pay any open access publication fee.  Publications fees are paid by ESIC and AEMARK.

Publishing Services partnership

SJME is published by Emerald Group Publishing on behalf of the Asociación Española de Marketing Académico y Profesional (AEMARK) and ESIC Business & Marketing School. SJME is owned by Asociación Española de Marketing Académico y Profesional (AEMARK) and ESIC Business & Marketing School. SJME is published under a platinum OA arrangement, in that all charges for publishing an OA article in SJME are funded by the Asociación Española de Marketing Académico y Profesional (AEMARK) and ESIC Business & Marketing School. There is no charge to the author.

View the journal's transparency statement.

This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. More on Emerald's approach is available in our Publication Ethics guidelines.